City of Greater Sudbury and tentree Partner, Plant, Prosper
For Immediate Release
Friday, October 25, 2015
A Canadian company that plants ten seedlings for every item of clothing sold, became part of the Greater Sudbury regreening story this spring when the company donated funding for the planting of 50,000 seedlings in the Coniston area.
“Tentree focuses on green technology when it comes to the manufacturing and fabric of our clothing, but what really makes us unique is that customers who purchase clothing, will be able to find where their ten seedlings have been planted thanks to their purchase,” Derrick Emsley, tentree CEO said.
tentree, based out of Regina, Saskatchewan, has already planted over 6 million trees across the world. Customers who purchase tentree clothing can punch in their “treecode” on the tentree website and see where the trees their purchase funded were planted – locations which now include the City of Greater Sudbury.
“Since 1978 when the City launched its regreening program, more than 9,500,000 seedlings have been planted throughout Greater Sudbury,” said Dr. Stephen Monet, the City’s Manager of Environmental Initiatives. “The partnership between the City and tentree will create and sustain a new, greener footprint in the area.”
Background on Regreening in Greater Sudbury:
The Environmental Planning Initiatives Section is responsible for carrying out the City's ongoing Land Reclamation Program and its initiatives associated with the VETAC Committee. Through this program, the City continues to reclaim and restore the region's landscape by regreening and tree planting and operates in partnership with other community partners toward the restoration of watershed ecosystems in the Greater Sudbury area. This program provides seasonal employment opportunities and an educational experience to individuals while ecologically and aesthetically enhancing environmentally stressed lands.
At tentree, we're focused on more than just planting trees. We want to help change lives. Not only does reforestation revitalize dry arid soil and provide a substantial oxygen supply, but it directly benefits locals living in the area by providing wood for fuel, food, and fodder for livestock, as well as permanent and seasonal employment. We have partnered with not-for-profits across the planet to ensure tentree has a truly global footprint, and can identify the regions that will benefit most from our planting. www.tentree.com