3rd Annual Partners in Prevention Campaign

Oct 3, 2014

For immediate release
Friday, October 3, 2014 

3rd Annual Partners in Prevention Campaign 

For the month of October, residents will once again be seeing a pink in-service fire truck and this year, the addition of a pink in-service ambulance out on the streets of Greater Sudbury. The pink emergency vehicles are part of the Partners in Prevention campaign, supporting Breast Cancer Awareness Month. 

“We are excited to continue this campaign for another year, again with the strong support of our community partners,” said Tim Beadman, Chief of Fire and Paramedic Services. “The campaign aims to create awareness, inspire people to take a proactive approach and to take the necessary steps for early detection against breast cancer.”

The pink fire truck will operate out of the Main Fire Hall on Van Horne Street. The pink ambulance will be deployed out of the Downtown core. Both vehicles will be responding to emergency calls throughout the City and will be on site at various community events throughout October including Fire Prevention Week (October 5-11).  

“Seeing these pink emergency services vehicles out in our community will help start those tough conversations surrounding the importance of early detection of breast cancer,” said Mayor Marianne Matichuk. "We don’t have to be powerless when it comes to cancer. Our partners in this campaign help strengthen our voice. I thank them for their support of this campaign.”

The pink fire truck has been made possible by Hatch, a company specializing in Engineering, Project Management and Operational Performance services to the Mining, Metallurgical, Energy and Infrastructure industries. 

The pink ambulance has been made possible by the generous donations of Demers Ambulance, Interdev Technologies, Rowlands Emergency Vehicles, Carleton Uniforms, and Zoll Medical. 

A new fundraising initiative has been added to the campaign this year. For a donation of $5.00, residents will be invited to sign the pink vehicles. All donations received will support the Northern Cancer Foundation.

“We thank Greater Sudbury Fire and Paramedic Services for their ongoing support in the fight against cancer and carrying the message that breast screening saves lives.” said Mark Hartman, Regional Vice President of Cancer Care Ontario, and HSN VP of Cancer Services and Medical Imaging. “We encourage all women age 50 and over to book an appointment with the Ontario Breast Screening Program by calling 1-800-661-8897.” 

The Ontario Breast Screening Program (OBSP) provides high-quality breast cancer screening for women 50 and over. Breast cancer screening is free-of-charge for women in Ontario.