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Greater Sudbury

International Marketing Efforts Pay Dividends for Local Mining Supplies and Services

Released Friday, Mar 22, 2013

The City of Greater Sudbury’s ongoing participation in international marketing programs to support the mining supply and services sector is paying dividends for the local economy.

“The City of Greater Sudbury has arrived on the world stage as an acknowledged centre of excellence for mining innovation, technology development, environmental stewardship and supplies and services,” said Greater Sudbury Mayor Marianne Matichuk. “Our continued commitment to marketing a wealth of local expertise has attracted significant potential for international investment.”

Since January 2013, Greater Sudbury economic development staff has coordinated three inbound trade missions in cooperation with the Ministry of Northern Development and Mines:

• A strategic consultation session between Greater Sudbury mining supply representatives and a delegation representing Grupo Peñoles, one of Mexico’s largest mining companies. The session provided local firms the opportunity to present their products and services to a prospective customer.

• A tour of the Mining Technologies International (MTI) Inc. underground research facility, located in the Walden Industrial Park, and the Willet Green Miller Centre, for a high-level delegation from Colombia, including the Deputy Minister of Mines and Energy, the Colombian National Mining Agency and the Colombian Ambassador to Canada. The underground test mine allows MTI to field test their equipment in real world conditions to ensure quality.

• A tour of local plants, including Anmar Mechanical, Talos Steel, and Mining Technologies International (MTI) Inc. for a Chinese delegation, including prospective investors and representatives from China’s geosciences community. These tours provided companies the opportunity to demonstrate their precision fabrication and manufacturing capabilities.

Economic development staff also hosted meetings and promotional venues in support of local mining supply and service companies, during the Prospectors and Developers Association of Canada’s (PDAC) International Convention, Trade Show and Investors Exchange, held in Toronto from March 3 to 6.

“The City of Greater Sudbury will continue to work with our local mining supply and services sector to follow up on the opportunities presented by these trade missions and to increase the global reach of local products and services through international marketing programs,” said Economic Development Director Ian Wood.

A cooperative Mining Supply and Services Export Assistance Program provides eligible mining supply and services companies with up to $10,000 per year in export marketing assistance. Since the program’s inception in April, 2011, a total of 47 companies from Northeastern Ontario, including 18 from the Greater Sudbury area, have accessed financial assistance to engage mining clients in the global market.

The program is administered by the City of Greater Sudbury with funding from the Ministry of Northern Development and Mines, in partnership with Ontario’s North Economic Development Corporation (ONEDC). The City of Greater Sudbury and ONEDC are currently seeking to extend the program’s life for another two years through the Northern Ontario Heritage Fund Corporation and FedNor.

The total annual value of goods and services generated by the Northern Ontario mining supplies and services industry is $5.6 billion, based on a study commissioned by Ontario’s North Economic Development Corporation in June 2010. The City of Greater Sudbury represents the largest share of this economic value, with an estimated annual output of $3.94 billion and a workforce of 13,800 of a total 23,000 employed throughout the North.