For Third Parties

For Third Parties

What is a registered third party and third party advertisement?

Registered third parties are individuals, corporations, or trade unions which register with the City Clerk for the purposes of conducting advertising promoting, supporting, or opposing a candidate (or candidates) for office at the municipal or school board level.

A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of supporting, opposing, or promoting a candidate (or candidates) for office at the municipal or school board level. 

What information must be contained in a third party advertisement?

  1. The name of the registered third party;
  2. The municipality where the registered third party is registered; and
  3. A telephone number, mailing address or email address at which the registered third party may be contacted regarding the advertisement.

What information does a registered third party need to provide to a broadcaster or publisher?

A registered third party must provide the following information in writing to a broadcaster or publisher before allowing their advertisement to appear:

  1. The name of the registered third party;
  2. The name, business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the registered third party; and
  3. The municipality where the third party is registered.

Broadcasters and publishers are prohibited from allowing an advertisement to appear if this information is not provided to them.

Please be advised that if a municipality is satisfied that the third party advertising rules have been contravened, as outlined in the Municipal Elections Act, 1996, the municipality may require a person to remove the advertisement or discontinue the advertising.

How do I register as a third party?

Thinking of registering as a third party? Here are a few things you need to know!